Title
Nexcell® Website

Creative Director: Johan Tsai, Lance Wei
Art Director: Hsiang Ju Hung
Head of Project Management: Chiaying Tsai
Project Management: Anne Hung, Ryan Lin, Pinchi Huang
Motion Design: Morris Chi, Junde Lin
Design: I-Hsuan Lin


Description
Kingsteel debuted its new next-generation process, NexCell®, at K SHOW 2022, the world's largest international exhibition for the plastics and rubber industry. Collaborating with Kingsteel, JL DESIGN planned the overall visual identity of NexCell®, covering everything from concept videos to various marketing applications. The aim was to construct a futuristic image that responds to global sustainability issues, enhancing the brand's industry influence and value. This website serves as a post-show recap, allowing participants of the exhibition to revisit the product, NexCell®.


鉅鋼機械於 2022 K SHOW 國際最大塑橡膠工業展,首次公開發布全新次世代製程 NexCell®。JL DESIGN 與鉅鋼機械合作,規劃 NexCell® 整體視覺形象,從概念影片到各類行銷應用環節,以全方位建構其極具未來性、且能回應全球永續議題的嶄新形象,為品牌強化產業影響力與價值。本網站為展會後回顧,讓展覽參與者重溫 NexCell® 產品。