Title
Anima Tokyo Logo Animation
Executive Producer: Chiunyi Ko、TuBo Lee
Director: Chiunyi Ko、Tubo
Art Director: Chiunyi Ko、TuBo Lee
Project Manager: Xuan Huang
Creative: I-Hsuan Lin
Design: I-Hsuan Lin
2D Motion & Comp: Yuan Wang
Music: Lai
Anima Tokyo Logo Animation
Executive Producer: Chiunyi Ko、TuBo Lee
Director: Chiunyi Ko、Tubo
Art Director: Chiunyi Ko、TuBo Lee
Project Manager: Xuan Huang
Creative: I-Hsuan Lin
Design: I-Hsuan Lin
2D Motion & Comp: Yuan Wang
Music: Lai
Description
Anima Tokyo is Hong Kong's first-ever three-story immersive shopping center that combines retail, entertainment, and dining elements, designed to create a true-to-life Japanese anime culture interactive world for anime enthusiasts and lovers of Japanese culture. To make the brand more distinctive, we have been invited to create a logo animation that conveys the essence of anime culture through storytelling, allowing viewers to experience the brand indirectly.
The creation process begins from a small starting point. It's as if the creator is casting a spell, hand-drawing and coloring magical incantations that bring imagination to life, stroke by stroke, right before the viewer's eyes. The drawn lines become endless pathways leading to a world of imagination. The animation showcases the diversity of Anima Tokyo and the delightful sense of immersion it offers.
The visuals are grounded in elements commonly found in Japanese manga, constructing a creative space for the creator. These elements include panel lines, katakana, onomatopoeia, screentones, speed lines, and more. Through variations in the density of these elements, the animation conveys shifts in emotion.
Anima Tokyo 為香港全球首家結合零售、娛樂和餐飲等多種元素的三層沉浸式大型購物中心。致力於為動漫迷和日本文化愛好者打造身臨其境、真實的日本動漫文化互動世界。
Anima Tokyo is Hong Kong's first-ever three-story immersive shopping center that combines retail, entertainment, and dining elements, designed to create a true-to-life Japanese anime culture interactive world for anime enthusiasts and lovers of Japanese culture. To make the brand more distinctive, we have been invited to create a logo animation that conveys the essence of anime culture through storytelling, allowing viewers to experience the brand indirectly.
The creation process begins from a small starting point. It's as if the creator is casting a spell, hand-drawing and coloring magical incantations that bring imagination to life, stroke by stroke, right before the viewer's eyes. The drawn lines become endless pathways leading to a world of imagination. The animation showcases the diversity of Anima Tokyo and the delightful sense of immersion it offers.
The visuals are grounded in elements commonly found in Japanese manga, constructing a creative space for the creator. These elements include panel lines, katakana, onomatopoeia, screentones, speed lines, and more. Through variations in the density of these elements, the animation conveys shifts in emotion.
Anima Tokyo 為香港全球首家結合零售、娛樂和餐飲等多種元素的三層沉浸式大型購物中心。致力於為動漫迷和日本文化愛好者打造身臨其境、真實的日本動漫文化互動世界。
作品都是從微小的起點開始。試驗過程彷彿是創作者正施展魔法，手繪、上色出神奇的咒語，將想像一筆一劃地變成現實，呈現在觀眾眼前。畫出的線條成為無限條前往想像空間的通道。展現 Anima Tokyo 的多樣性以及沈浸其中的驚喜感受。畫面中以日本漫畫常用元素為設計基底，搭建創作者的想像空間，包含格線、片假名、狀聲詞、網點、速度線等。透過元素的密度變化，傳達情緒轉折。
